P3 legal or ethical issues identified and resolved

P3 legal or ethical issues identified and resolved 

Meaning: The meaning of legal or ethical issues in media terms such as Copyright is a big issue in media industry. It is the legal protection to protect the original material that can't be used in someone else's name. 

Resource from : (http://www.slideshare.net/BenRay95/legal-issues-in-the-media-industry-13458722)

Purpose: The purpose of this section is to illustrate the copyright of LUSH and to interpret the meaning of Legal and ethical issues in media. I will also show some evidence that I did not go against the Copyrights law. 

COPYRIGHTS

Copyright is a right created by the law of a country that gives permission to the creator of an original piece of work a right for its use and distribution. It is also to protect the creator and the original work from being copied or stolen by others. If the creator discovers anyone who do so, he would have the right to complain or to accuse the stealer.

To be able to produce my advertisement safely and legally, I have made some researches on the copyright from the LUSH official site. Here is a screenshot of from the website about the ownership and limited license.

After checking some information from the website, I have discovered that I could use the products from LUSH and their logo for my video. It is because my work is for educational use, not for commercial use or any business, therefore, I am permitted to advertise for LUSH.

Preference: (https://www.lushusa.com/terms.html#accounts)

ROYALTIES

A royalty fee is a continuous fee that the the franchisee pays to the franchisor, this fee is usually paid monthly, it calculates as a percentage of the whole sales. These payments are collected by the franchisor to pay his/her entity's actions, including the cooperage and his/her expenses.  Thus payment also supports the franchisee and build further business. In general, the franchisor provides support through its field consultants, marketing plans and business strategies are funded through the Royalty payments.  

Resources: ( https://www.thebalance.com/what-is-a-royalty-fee-1350580)

MODEL RELEASE FORM

Model release form is very important in this video filming, because it is an agreement between the director and the model, and to protect the model’s right on using her images to publish them to the public, such as an example for the other A2 Media students to use, and also for other educational use.

Although this is not a real advertisement, how ever it relates to the person’s human rights, therefore it is very important to have her permission before taking any photos or filming any videos of her.